If you participate in today’s social media landscape, you know how hard it is to avoid influencer marketing. There are thousands of content creators, all with their individual niche; beauty, DIY home renovations, mental health, exercise, the list goes on. Brands have learned to harness the power of influencer marketing by partnering with the right influencer who can connect with that brand’s target audience.

AI can translate languages in real-time, generate hyper-realistic images, power self-driving cars, and even create an itinerary for your next vacation. However, despite all the hype, the question remains: how do we make AI useful in a way that benefits us in our daily lives at work and otherwise?

It seems trite to say that the evolution in AI technology is moving fast. But when a certain blog content creator, goes on vacation for two weeks and 4 new technologies come into the space, the rapid change is not to be underestimated.

How are NFTs relevant to what we do? NFTs and AI have a strong connection due to the fact that both technologies are based on blockchain technology and the decentralized web.

2022 brought AI closer to everyone. It demystified the idea that AI was only for tech gurus and software developers and allowed for exploration by the common person. However, these two programs have our creative minds called into question how copyright plays into this.

Ah TikTok. Do we love you? Do we hate you? Are you a threat to National Security? We aren’t quite sure but it’s obvious that your reach is quite powerful. And with most people deciding if the content is engaging enough within the first three seconds, it poses a challenge to brands to create videos that capture the attention of the viewer fast.

We believe that the content that AI creates will never hold a flame to what the human brain is capable of, in our use case. AI is the ultimate crowd source machine, so anything it produces has been filtered through other’s creativity. Using OnlyFans as a case study, we explain why we need human creativity. 

As we move forward, AI is becoming ubiquitous in society, now supporting many industries and facets of our life. But like most inventions before, it can be hard to separate the gimmicks from true technological advances.

When creating AI technology, it only seems natural to personify the technology, as many of the attributes mimic human physiology. Neural networks, voice recognition, deep learning - these are all traits of AI. So, it only seems natural that AI could also do human activities such as hallucinating.

Clients have long focused on what is sometimes referred to as “working media,” and for good reason—that’s typically where the bulk of the budget is spent. Over time, the industry has deployed new technologies as a way to optimize media spend.

AI can be used as a tool that can allow us to do more of what we like to do. Spending less time on creative briefs and more time working on the creative and messaging.

We get it. Saying our machine has been trained in strategy, creativity and advertising may seem like something out of The Terminator. But really, we are just trying to make advertising better for those that consume it, by making it easier for those who create it.