How AI, NFTs and Advertising are Connected
How are NFTs relevant to what we do? NFTs and AI have a strong connection due to the fact that both technologies are based on blockchain technology and the decentralized web.
Copyright and Why it Matters with AI
2022 brought AI closer to everyone. It demystified the idea that AI was only for tech gurus and software developers and allowed for exploration by the common person. However, these two programs have our creative minds called into question how copyright plays into this.
Advertising in the TikTok Era
Ah TikTok. Do we love you? Do we hate you? Are you a threat to National Security? We aren’t quite sure but it’s obvious that your reach is quite powerful. And with most people deciding if the content is engaging enough within the first three seconds, it poses a challenge to brands to create videos that capture the attention of the viewer fast.
OnlyFans as a Case Study on the Power of Humans and Technology
We believe that the content that AI creates will never hold a flame to what the human brain is capable of, in our use case. AI is the ultimate crowd source machine, so anything it produces has been filtered through other’s creativity. Using OnlyFans as a case study, we explain why we need human creativity.
Separating Gimmicks from Real Advancement in AI
As we move forward, AI is becoming ubiquitous in society, now supporting many industries and facets of our life. But like most inventions before, it can be hard to separate the gimmicks from true technological advances.
Your Computer is Hallucinating - Seriously.
When creating AI technology, it only seems natural to personify the technology, as many of the attributes mimic human physiology. Neural networks, voice recognition, deep learning - these are all traits of AI. So, it only seems natural that AI could also do human activities such as hallucinating.
Why Creativity Matters More Than Ever
Clients have long focused on what is sometimes referred to as “working media,” and for good reason—that’s typically where the bulk of the budget is spent. Over time, the industry has deployed new technologies as a way to optimize media spend.
Is AI the New Interactive Marketing?
AI can be used as a tool that can allow us to do more of what we like to do. Spending less time on creative briefs and more time working on the creative and messaging.
Our Machine Doesn’t Replace Humans, it Just Makes the Human Jobs Easier
We get it. Saying our machine has been trained in strategy, creativity and advertising may seem like something out of The Terminator. But really, we are just trying to make advertising better for those that consume it, by making it easier for those who create it.