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Supernatural Thinking

Why Creativity Matters More Than Ever

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Clients have long focused on what is sometimes referred to as “working media,” and for good reason—that’s typically where the bulk of the budget is spent. Over time, the industry has deployed new technologies as a way to optimize media spend.

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Is AI the New Interactive Marketing?

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AI can be used as a tool that can allow us to do more of what we like to do. Spending less time on creative briefs and more time working on the creative and messaging.

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Our Machine Doesn’t Replace Humans, it Just Makes the Human Jobs Easier

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We get it. Saying our machine has been trained in strategy, creativity and advertising may seem like something out of The Terminator. But really, we are just trying to make advertising better for those that consume it, by making it easier for those who create it.

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Your Computer is Hallucinating - Seriously.

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When creating AI technology, it only seems natural to personify the technology, as many of the attributes mimic human physiology. Neural networks, voice recognition, deep learning - these are all traits of AI. So, it only seems natural that AI could also do human activities such as hallucinating.

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