Separating Gimmicks from Real Advancement in AI

It seems facile to say that technology is everywhere. But it is, and you know that since you’re likely on your laptop or smartphone, reading this anywhere from 30,000 feet up in an airplane to your home office. For over a century, technology, as we know it, has dominated advances in every industry from biology and medicine to the computers and internet. And when we as humans move, we move fast, sometimes to our own detriment. Think about Back to the Future with the rehydrated pizza or the hoverboard. Much of that movie hasn’t come to fruition and not because we don’t have the ability to, but because they aren’t totally necessary to advance us as a civilization.

As we move forward, AI is becoming ubiquitous in society, now supporting many industries and facets of our life. But like most inventions before, it can be hard to separate the gimmicks from true technological advances.  Have you heard about the Tiktokers who claimed that their video was made with AI, but in actuality was a real person in the video. Or did you see this John Oliver clip? With AI technology at everyone’s fingertips, we will start to see many similarities among its creations, much like computer graphics in the early days.

We believe it’s important to not get distracted by shiny objects. At our core, we use our machine to stay intrinsic to ideas and to messaging. We combine objectives, knowledge, tech and our team to create ideas that deliver results, without the use of gimmicks. Faster strategy, better decisions, stronger creative.

If you’d like a demo of our machine, please reach out to John Elder. We’d love to share it with you.

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AI and Influencer Marketing: Ensuring a Brand’s Impact Goes Further

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If you participate in today’s social media landscape, you know how hard it is to avoid influencer marketing. There are thousands of content creators, all with their individual niche; beauty, DIY home renovations, mental health, exercise, the list goes on. Brands have learned to harness the power of influencer marketing by partnering with the right influencer who can connect with that brand’s target audience.

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