Supernatural Creative Agency

Supernatural is the first human + machine creative agency. We make provocative advertising that delivers otherworldly results.

Our friends

Some humans

Paul Caiozzo

Founder, CCO

Johan Leandersson

Creative Director

Paige Whitaker

Creative

Jørgen Sibbern

Creative

Peter Molnar

Creative

Patrick LaBelle

Creative

Yea Hee Kim

Creative

Mike Barrett

Founder, CSO

Katie Rochford

Account Director

Shelly Fifolt

Group Account Director

Ashley Williams

Head of Strategy

Eric Kim

Strategy

John Elder

Founder, CEO

Liza Bobrow

Head of Operations

The Machine

We built a machine learning algorithm to supercharge our creativity. The machine lets us get to strategy faster, make more relevant creative, and ensures that everything we do is informed by everything we (and our machine) know.

For the talented humans of Supernatural, The machine is a power tool, helping to accelerate the entire ad making process — from strategy to creative development, all the way through production. It delivers creative intelligence for intelligent creative.

Our humans and the machine in action

Work

KAYAK Deniers

Supernatural Results: Over 100m total views.
90% positive social sentiment. 3x goals.

Our machine found the insight. Our people brought craft and creativity. Our clients supplied the bravery. The end result helped KAYAK stand out during the holidays, in a category that’s notoriously competitive.

Work

Gemini MasterCard

Supernatural Results: 500,000 people on a waiting list for this crypto based rewards card from The Winklevoss Twins.

The machine found our target - the crypto curious, and our people created the world’s first ad campaign sold as NFTs. (Which are now selling for more than the ads cost to make.)

Work

Christ Hospital

Supernatural Results: Site traffic tripled. Time on site increased by 75%.
Launched with 70% applicant-to-hire ratio.

One week from brief to launch. Covid fueled staffing shortage was mission critical for the hospital. The machine defined a strategy in hours, the team executed quickly and the work over delivered.

Press

Humans talking about Supernatural

Kayak Hopes for Super Bowl Overtime to Boost its Latest Campaign

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