A creative agency where humans and machines play together to make wildly original ideas that no human and no machine could create alone. This supernatural alliance helps us move faster, make smarter decisions and impact the world in new ways.
Our friends
Humans
Paul Caiozzo
Founder, CCO
Rajeev Basu
Executive Creative Director
Johan Leandersson
Creative Director
Paige Whitaker
Creative
Jørgen Sibbern
Creative
Peter Molnar
Creative
Patrick LaBelle
Creative
Yea Hee Kim
Creative
Ernest James Green
Creative
Mike Barrett
Founder, CSO
Ashley Williams
Head of Strategy
Eric Kim
Strategy
John Elder
Founder, CEO
Melissa Hill
Managing Director
Liza Bobrow
Head of Operations
The Machine

We built a machine learning algorithm to supercharge our creativity. The machine lets us get to strategy faster, make more relevant creative, and ensures that everything we do is informed by everything we (and our machine) know.


For the talented humans of Supernatural, The machine is a power tool, helping to accelerate the entire ad making process — from strategy to creative development, all the way through production. It delivers creative intelligence for intelligent creative.


Machine
Our humans and the machine in action
Work
Helping Kayak talk about Travel at a pretty
weird time for Travel

Working alongside our machine, we were able to quickly identify the types of conversations people were having online around travel. Covid was causing these conversations to change fast, and staying on top required a little extra assistance. We took the learnings and created work that helped Kayak get talked about at the exact right place and time - connecting with people at a difficult time.


We created multiple videos customized to specific product lines, like hotels or rental cars, specific audiences like couples or business travelers or Gen z, and placed them in the places people were already talking about travel. The work resonated, and the campaign met the moment for KAYAK.


Work
Sir Kensington’s breaks into the news. With mayonnaise.

Sir Kensington’s wanted people to talk about them. Mayonnaise isn’t always the easiest starting point for creating culture, but our machine and human team jumped in. Using machine learning to come to a variety of strategies for creating conversation and using our humans to pick the right one, we embarked on a ridiculous stunt that came to life across social and in real life.


Our campaign centered around a billboard that kept getting eaten because it looked so delicious with Sir Kensington’s on it. This premise was taken to more and more ridiculous places over the course of a month - with multiple PR worthy happenings occurring.


Press
Humans talking about Supernatural

'Human-machine hybrid' agency promises faster, effective creative ideas

Creatives Are Building Technology to Reinvent How Advertising is Made at Creative Agency Supernatural

Creatives Are Building Technology to Reinvent How Advertising is Made at Creative Agency Supernatural

Envision the Art of the Possible: John Elder, Supernatural

Connect
Address
New York
73 Spring Street, 4th Floor
New York, NY 10012
San Francisco (Mailing address)
1390 Market Street, Suite 200
San Francisco, California 94102
Press inquiries
press@besupernatural.com
General Inquiries
info@besupernatural.com