We built a
We created multiple videos customized to specific product lines, like hotels or rental cars, specific audiences like couples or business travelers or Gen z, and placed them in the places people were already talking about travel. The work resonated, and the campaign met the moment for KAYAK.
Sir Kensington’s wanted people to talk about them. Mayonnaise isn’t always the easiest starting point for creating culture, but our machine and human team jumped in. Using machine learning to come to a variety of strategies for creating conversation and using our humans to pick the right one, we embarked on a ridiculous stunt that came to life across social and in real life.
Our campaign centered around a billboard that kept getting eaten because it looked so delicious with Sir Kensington’s on it. This premise was taken to more and more ridiculous places over the course of a month - with multiple PR worthy happenings occurring.