What we believe:
A company's long-term revenue depends heavily on new customers, and marketing is the primary means of attracting them. There has never been a more exciting time to work in marketing than right now, thanks to new data sources and new technologies to work with them.
What have assembled:
AI-powered tools combined with emerging data sources are disrupting industries that have long relied on algorithmic decision-making. Accelerators, “maturity models” frameworks, are all examples of these algorithmic decision supports.
In this economic cycle, marketing will be transformed by three things: High-quality data, emerging technology powered by artificial intelligence, and smart people. We have assembled all three.
How we work:
We answer the questions that drive growth:
- In my category, what drives share? How does advertising contribute?
- In my category, who is winning, who is losing, and why?
- Where will future growth come from?
- Who is my next best customer and how do they make decisions?
- What is the business case for whatever activity I’m planning?
Why Supernatural Consulting is uniquely suited to help drive growth for your business:
- Leadership experience as partners in a global management consulting firm
- Deep background in research, strategy & analytics
- Our platform is built with best-in-class data, the most current academic research on marketing effectiveness, and an emphasis on real-time decision-making that consulting firms do not possess.