Agency

Better to create. Better to buy. Better to look at. Better performing.

We do this because advertising is everywhere. And it should work better than it does now. 

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Machine

These algorithms are fed by an enterprise grade data stack – social data, search data, platform data, third party data, proprietary data and more. The Machine uses this data to find your audience, examine your competitive situation, and look at how you stack up against both. It also automates tedious tasks, simplifies complicated ones and helps us better the process of ad making from start to finish. Simply put, the machine gives us a running start on cracking your brief.

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Process

Because of the machine’s speed and accuracy, we’re able to collaborate more, make better decisions and move with certainty and confidence, from beginning to end.

Step 1. Audience & Strategy
The most effective advertising happens when a relevant and interesting message is delivered to the right audience. We use the machine to make sure we’re talking to the right people. Customer bases change fast, and we need to change with them. Once we're sure we’re talking to the right audience, we build a deep profile on them, with up to the second likes and interests. We then work with the machine to come up with a series of strategies. We review them together, refine a few, and choose one to brief into the creative teams. This all happens in a few days, not weeks or months.

Step 2: Creative
Because we’re always talking to the right audience with the right strategy, we’re able to crack the creative brief faster, with bigger, more provocative ideas. The kind of ideas that land in culture, and outperform. We use the full power of our machine to arrive at better, breakthrough ideas. Because we believe these are the types of ideas that perform best.

Step 3: Production
Traditional outsourced production is aided by AI and ML co-creation tools, and our in-house studio. This allows us to work with a wide range of budgets, as well as continue to move quickly so that our relevant message enters the market at the right time. See some of those co-creation tools in action.

Clients

Humans

Reformed management consultant, media and creative agency veteran. Good drummer. Better skier. Loves anything with an engine.

Built the finance and talent infrastructure at creative agency Heat. A nerd for words and making stuff.

Lover of matcha. Mom of boy. Worked on Price is Right and Californication. She makes ideas happen.

Behind some of the most successful creative campaigns ever made, for Google, Microsoft, Burger King and more.

Published a book on Brazilian Street food and culture, speaks fluent Portuguese, and has won an award for food journalism in Sao Paulo.

Practices Muay Thai and owns a hedgehog named Harold.

Pioneering CEO of tech savvy creative agency Heat, which was acquired by Deloitte.

Voted “Most Athletic” in high school and loves brunching on Sundays. Biggest bucket list item is to appear on a TV game show.

Strives to achieve client business goals by creating highly strategically guided, objective-based communication plans that effectively reach high-priority target audiences with needs-based messaging and product solutions. So there.

Lover of all things creative. Snowboarder, and brutalist architecture enthusiast.

Midwestern love child of the internet who looks at the world like a rat gazing at a white cheddar moon. OSHA compliant.

All the awards winning, 3D knowing, craft obsessed Swedish born art director with an insatiable thirst for learning what’s next.

Coffee obsessed, father of two boys with a love for 90s trivia. Learned to work on projects of all shapes and sizes from time at CP+B, W+K, and The Martin Agency.

Photoshop addict, lover of craft, and a Television Academy alumni. Jimmy Fallon said his work is the best of the best.

Avid foodie, marathon runner, and average NYT Crossword puzzler. Former account person at Droga5 and TBWA\Chiat\Day.

JavaScript aficionado who loves running over mountains and cruising around in a thirty-year-old EuroVan looking for the best food truck burrito in Portland.

Former prison guard, Norwegian army and 72andSunny Amsterdam. Writer, hobby-illustrator and mediocre goalkeeper.

She who loves to break things, especially trite ways of thinking. Former strategist for NBC and publicist for P&G. Part-time amateur boxer.