How AI, NFTs and Advertising are Connected

NFTs. Does anyone really understand what they are? Okay, well we know some people do, but even a simple web search doesn’t really clear it up. “NFTs (Non-Fungible Tokens) are digital assets that are unique and are stored on a blockchain.” If you follow Crypto then you likely (hopefully) understand the blockchain, but if you’re not, it is what securely stores digital data. NFTs can be sold and traded like physical products and are revolutionizing the way we think about digital goods.

How is this relevant to what we do? NFTs and AI have a strong connection due to the fact that both technologies are based on blockchain technology and the decentralized web. By combining these two technologies, users can create more efficient and secure transactions, as well as create unique digital assets. Furthermore, AI can be used to analyze the data associated with NFTs and optimize the transactions for maximum efficiency and security.

What’s especially interesting about this is how NFTs, AI and advertising are interconnected. NFTs are being used to incentivize customers to view or interact with an ad, or to reward them for their loyalty to a brand or product. They can also be used to create unique and collectible experiences for customers, such as limited-edition digital art or exclusive experiences. With the rise of blockchain technology and the increasing demand for digital assets, NFTs can help brands create unique experiences for customers while providing a new way for companies to interact with their customers.

While we are not currently working with NFTs in our strategy, we work to stay informed on current trends so we can anticipate what’s next.

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AI and Influencer Marketing: Ensuring a Brand’s Impact Goes Further

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If you participate in today’s social media landscape, you know how hard it is to avoid influencer marketing. There are thousands of content creators, all with their individual niche; beauty, DIY home renovations, mental health, exercise, the list goes on. Brands have learned to harness the power of influencer marketing by partnering with the right influencer who can connect with that brand’s target audience.

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