Advertising in the TikTok Era

Ah TikTok. Do we love you? Do we hate you? Are you a threat to National Security? We aren’t quite sure but it’s obvious that your reach is quite powerful. And with most people deciding if the content is engaging enough within the first three seconds, it poses a challenge to brands to create videos that capture the attention of the viewer fast. This article by Forbes positions this predicament as an opportunity to reach totally untapped markets among the app’s 1 billion users. And unlike other competitors, it levels the playing field through its unique discovery algorithm.

More and more brands are utilizing TikTok to reach more consumers who they may not have reached otherwise. As those who champion technology, it seems like a no-brainer to tap into this tool. The average TikTok user spends nearly 14 hours a month on the app and there is only room for so many “get ready with me” videos and unlimited room for new and creative content. We love to think outside of the box, that’s kind of where we live. Using our human creativity, we make fresh advertising, and using our machine, we can make sure it will capture the attention of consumers quickly so they pay attention to your product and don’t move on to whatever comes next.

If you’d like a demo of our machine, please reach out to John Elder. We’d love to share it with you.

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Copyright and Why it Matters with AI

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2022 brought AI closer to everyone. It demystified the idea that AI was only for tech gurus and software developers and allowed for exploration by the common person. However, these two programs have our creative minds called into question how copyright plays into this.

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