As COVID travel restrictions lifted and people started making plans again, we felt it was important to capture the moment. People wanted to travel. People were nervous about what travel was going to be like. We started with a creative platform that acknowledged how people were feeling. From there we created multiple videos customized to specific product lines and specific audiences, then placed them in the places people were already talking about travel. The work resonated, and the campaign met the moment for KAYAK. As a kicker, KAYAK won the YouTube Works “Big Screen, Big Results” Award.
Helping KAYAK talk about travel at a weird time for travel.