Don’t Do It Yourself

(Please don’t) Do It Yourself

Some people like to do their own travel search. Even if that means manually comparing 30+ websites, when KAYAK can do the hard work for you.

To show how irrational that is, we created a series of ads featuring people who - come hell or high water - don’t want help from anyone or anything. People who should stop wasting time and effort. People who should probably use KAYAK instead.

This is Don’t Do It Yourself.